Forms of Communictation – (Rinse and Repeat)

November 26, 2007

As a Realtor there are three forms of communication: Phone Calls, Walk-Ins, and Email. With Phone Calls or Walk-Ins Realtor’s® tend to excel and feel more comfortable with these two forms of communication, but what I’ve found that with Email realtor’s shy away from this form of communication like it were the plague. The thing I find most [...]

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Lunch & Learn: Web Success

September 25, 2007

Hello everyone! Sorry it has been so long since my last post, but I felt that recent events warranted a posting. On September 20, 2007 I had the pleasure of conducting a seminar on “Web Success – The Beauty Of Marketing” for the Southland Regional Association of Realtors in Van Nuys, CA on behalf of RealtyTech [...]

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What is marketing?

August 2, 2007

Marketing can be defined as the promotion, distribution, and selling of a product or service. Traditionally the idea of marketing is broken into 4 P’s: Product, Price, Place, and Promotion. Unfortunately I find that the idea of the 4 P’s to be too narrow of an idea, mainly due to the fact that not all [...]

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What’s up with the Pink Fuzzy Bunny?

May 26, 2007

In all honesty the pink fuzzy bunny is just a metaphor for you, the Realtor, to separate yourself from the problem at hand of developing a marketing plan. In many of our discussions we will be referencing the Pink Fuzzy Bunny concept. Be on the look out for the bunny in our many discussions. ~Rob

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Welcome to Rob’s Rant

May 25, 2007

I’d like to take this opportunity to welcome you to the new Rob’s Rant. We will be discussing marketing especially in relationship to Real Estate by bringing in concepts from all types of marketing and advertising. Please feel free to comment, communicate, or even question the things you see in this blog. With that I [...]

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